As a software lead generation company offering effective business solutions to your prospective business intelligence leads, it is important that you are offering them something of great value, something their business cannot do without. Here's how to convince them they need a business intelligence tool NOW:
If they have huge amount of data but cannot extract significant information from it. Even if some business organizations have been around for years, sometimes they can still forget that data is different from information. Data only becomes information when you have already turned them into valuable contest ready for decision makers to pick important insights from. That's where you'll need a business intelligence tool to help you out because this allows you to not only identify the latest issues and business trends, you can also acquire new insights and adjust your existing operations to meet your short and long term business goals.
If it takes forever to get a report from their IT department. If they are like most companies whose data is being controlled by the IT department, it's likely that getting a report may take longer than usual (if not forever). Trying to come up with intelligent reports without the use of business intelligence software can be your worst nightmare and unless you possess an in-depth technical background, you'll always have to rely on IT. If they see themselves in this kind of situation, then it's definitely time they get a solid business intelligence tool that will allow their people to make their own reports and edit their business intelligence dashboard.
If consolidating data from various sources brings them to tears. This is one of the biggest issues confronting people in their business environment. Not only do they need to understand the depth of large databases, but they also have to figure out how to consolidate all the data coming from various locations into one, comprehensive source. This can become very tedious and can eat a big chunk of their time when they can be doing more productive work other than this. A business intelligence tool can help them work successfully in dealing with multiple sources of data, with the flexibility of tweaking them anytime they need to. The possibilities are endless and it will take a load off their shoulders.
So you see, once you learn to make them realize what you’re offering can make their life a breeze, you’re good as sold.
If they have huge amount of data but cannot extract significant information from it. Even if some business organizations have been around for years, sometimes they can still forget that data is different from information. Data only becomes information when you have already turned them into valuable contest ready for decision makers to pick important insights from. That's where you'll need a business intelligence tool to help you out because this allows you to not only identify the latest issues and business trends, you can also acquire new insights and adjust your existing operations to meet your short and long term business goals.
If it takes forever to get a report from their IT department. If they are like most companies whose data is being controlled by the IT department, it's likely that getting a report may take longer than usual (if not forever). Trying to come up with intelligent reports without the use of business intelligence software can be your worst nightmare and unless you possess an in-depth technical background, you'll always have to rely on IT. If they see themselves in this kind of situation, then it's definitely time they get a solid business intelligence tool that will allow their people to make their own reports and edit their business intelligence dashboard.
If consolidating data from various sources brings them to tears. This is one of the biggest issues confronting people in their business environment. Not only do they need to understand the depth of large databases, but they also have to figure out how to consolidate all the data coming from various locations into one, comprehensive source. This can become very tedious and can eat a big chunk of their time when they can be doing more productive work other than this. A business intelligence tool can help them work successfully in dealing with multiple sources of data, with the flexibility of tweaking them anytime they need to. The possibilities are endless and it will take a load off their shoulders.
So you see, once you learn to make them realize what you’re offering can make their life a breeze, you’re good as sold.